Stone Island

Stone Island has treated clothing as material research since 1982, when Massimo Osti turned a truck-tarpaulin canvas into Tela Stella, dyed and stone-washed until it looked lived-in. Every season still starts with the fabric — garment dyeing, resins, thermosensitive and reflective textiles — and the compass badge, buttoned onto the left sleeve, is sewn on last. Part of the Moncler group since 2021, the brand keeps designing function first.

At VIETTI, a family boutique since 1952 on Lake Maggiore, the Stone Island selection is built around men's outerwear and knitwear from the current season, with sweatshirts, trousers and polo shirts updated at every delivery.

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