Thisisneverthat®

Founded in 2010 in Seoul by Nadan Cho, Jonkyu Choi, and Inwook Park, thisisneverthat® is a South Korean maison that has redefined contemporary streetwear by blending global aesthetics with local identity.
Inspired by urban subcultures, music, and art, the brand offers collections that combine vintage elements, skate influences, and military details, with a strong focus on quality and in-house production.